Janet Mbene3 minAdvantages and Disadvantages of Franchising as an Entry ModeFranchising brings with it several advantages and disadvantages for firms looking to expand into new areas and foreign markets. The...
Janet Mbene3 minWhat is Franchising?Franchising is based on a marketing concept that can be adopted by an organization as a strategy for business expansion. However,...
Rita Mchaki2 minImportance of Ethics and Social Responsibility in a BusinessBusiness ethics and social responsibility are critical to the success of any organization or business. Companies that prioritize ethical...
Janet Mbene7 minRisks That May Emanate From the Growth Of a Small Business and How To Manage ThemRecall when we were starting our business one of the elements was a risk assessment that we may not necessarily have dwelt on it at...
Janet Mbene6 minSteps to Growing Your BusinessEvery business has to grow to stay relevant and competitive. Business growth refers to the point when a company must explore other...
Rita Mchaki2 minHere's How to Distinguish Corporate Branding From MarketingMany use the terms branding and marketing interchangeably to refer to the same thing. The fact is, they have separate yet complementary...