What many SME leaders get wrong is to think "We'll do it when we get there" when it comes to building their brands.
This short-term thinking restricts their business and product visibility and engagement to the small, local segment they currently know and have access to.
They don't realize that branding is an ongoing effort to create a certain image of their businesses and products in the minds of not only the current but also, future prospects.
When SMEs neglect to build recognizable brands others would want to connect with, they are forced to start introducing themselves to other segments from scratch when they want to grow rather than ride on the goodwill their brands could potentially have generated if they had started positioning when they were small and or local.
The best solution for both short and long-term SME brand building is to leverage the online space. Online, SMEs are able to not only reach untapped segments in their market, but they can also elevate their brands to global recognition, establishing their businesses and products as the preferred brands in their categories.
The internet is a game-changer, leveling the playing field for emerging market SMEs to build global local brands to distinguish themselves in their current market, and access world markets when they are ready to scale.
If you are an emerging market SME leader, don't wait until growth forces you to launch out, or an opportunity demands you to prove your competitiveness. Build a global brand online, no matter the size or location of your business so you can leverage brand connection, engagement, and loyalty to expand into new markets.
Need support to build a powerful brand and monetize online? Check out our self-paced online courses here.